Sixty-Nine Iterations
Iteration isn’t about progress in a straight line—it’s about removing fragility. A behind-the-scenes look at how we design from worst-case scenarios to eliminate known harm.
Why This Work Exists
Elysia Blackhart shares why MyHerculead exists — born from multi-dog rescue life, safety-driven design, and the creation of Ruby’s Ark, a private animal sanctuary focused on long-term care.
Building Calm Inside a Fractured Year
In December 2020, amid lockdowns, shortages, and instability, The Hartful Company focuses on building calm, reliable systems through MyHerculead’s safety-driven design.
Reliability in a World That Isn’t
In November 2020, as COVID disrupts daily life, The Hartful Company focuses on reliability, failure-state testing, and safety-driven design while developing MyHerculead.