Innovation at Hart

At The Hartful Company™, innovation and hart go hand-in-hand, building a better future one invention at a time.

Black and white striped heart shape

Our Story

The Hartful Company™ grew from a simple belief: the best inventions often come from paying attention to the problems people and animals experience every day.

The Hartful Company™’s journey began through real-world challenges in animal care and everyday life. While managing multiple dogs and caring for animals with different needs, it became clear that existing solutions often created new frustrations instead of solving the original problem.

This led to the development of MyHerculead™, a multiple-dog walking system designed to improve safety, reduce tangling, and create a calmer walking experience. Since 2013, MyHerculead™ has gone through years of refinement, testing, and real-world observation.

Rather than rushing products to market, The Hartful Company™ focuses on careful development — understanding how products perform in real environments, identifying limitations, and improving designs before release.

Real-World Testing & User Experiences

MyHerculead™ has been shaped through years of refinement, testing, and feedback from people using the system in real-world situations. These experiences help demonstrate how the design adapts to different dogs, walking styles, and real-world challenges.

Different Dogs. Different Needs. A More Manageable Walk.

“I have two dogs: one loves to keep moving, and the other likes to stop and smell the roses—which usually meant leashes tangled around my ankles and trees! Once I unpacked MyHerculead, I could see exactly how it worked. I attached my leader dog to the front and his sister to the right side. Charlie kept us moving forward while Dreamer meandered, and they couldn't cross leashes anymore. It worked beyond my expectations!”

— Sammy P. | Carlton, Victoria

Finding Control With a Stronger, More Independent Pack

“I have three German Shepherds that used to take me for walks—I’ve been pulled into bushes and signposts because they were pulling in different directions! With MyHerculead, I rotated them for three days until I figured out who my lead dog was. Within a few weeks, our walks settled down. They still pull occasionally, but now I have control, no tangled leashes, and zero trips into the bushes.”

— Kristy W. | Salt Lake City, UT

Supporting Confidence Through Training and Adjustment

“My dogs were skittish at first, so I followed the instructions and introduced them to MyHerculead slowly. There was a learning curve, but the treat compartment was a complete game-changer for training. Being able to adjust it so my dogs could walk side-by-side with treats leading the way made all the difference!”

— Jose C. | Albuquerque, NM

Making the Adjustment Easier for Younger Dogs

“My puppies weren't sure about MyHerculead at first, but they loved that secret treat compartment! It made a world of difference helping my babies adjust. I thought it was going to be complicated, but I love how easily I can adjust it for their comfort and mine.”

— Jenny C. | Salt Lake City, UT

Professional Use: Managing Larger Walking Groups

“I walk dogs for a living and used to only manage one or two at a time. With MyHerculead, I can walk up to ten dogs at once—it's a game-changer! I love that I can adjust it for dog height, alter the setup depending on pack size, and use the treat cup for training. It makes walks so much less stressful and gives me time back in my day.”

— Ryan B. | Pascoe Vale, Victoria

Where Innovation Meets Hart

Every idea is guided by purpose, every design tested for safety and functionality, and every product crafted to make life simpler and more sustainable.

Our Values: The Hart of What We Do

Splashing water forming the shape of a light bulb

Innovation: Every product we create is designed with purpose. We combine technical precision with practical thinking to develop solutions that truly improve daily life — from safety-focused pet products to clever household helpers. Innovation at Hart means solving problems thoughtfully and sustainably.

Group of hands together forming a heart shape with red paint on some palms.

Giving Back: We believe strong communities create strong futures. A portion of every sale supports local charities making a tangible difference, reflecting our commitment to invention with impact.

Five people doing a group fist bump over an office table with laptops, notebooks, and a potted plant.

Teamwork: Collaboration is key to our success. Our work is shaped through collaboration with testers, community members, and people who share our commitment to creating better solutions.

Two hands, one resembling moss-covered and the other resembling rough bark, hold a small Earth between them.

Sustainability: Thoughtful design meets environmental responsibility. We prioritize eco-friendly materials and processes, ensuring our innovations respect the planet while enhancing lives.

Close-up of a dog's face with focus on the eyes and nose.