Originally written: 04 January 2021

For the past two years, this space has been written almost entirely by Evan — documenting the engineering journey behind MyHerculead: the systems, the testing philosophy, the long arc of invention.

This year, I’m stepping in.

Not because the work has changed — but because the story has widened.

At home, we live with a small pack of rescue animals — our fur children — each with their own history, sensitivities, energy levels, and needs. Walking them together isn’t a convenience problem. It’s a safety problem. It’s a behavioral problem. It’s a trust problem. And it’s where MyHerculead begins.

The idea doesn’t come from a whiteboard. It comes from tangled leads, sudden lunges, crossed paths, and the quiet moments when you realize existing tools weren’t designed for real life — or real animals.

At the same time, we’re building something else quietly alongside our product work: a privately funded animal sanctuary called Ruby’s Ark— a place rooted in rehabilitation, patience, and long-term care for animals who don’t fit neatly into adoption pipelines. It’s not a brand initiative. It’s a responsibility we’ve chosen. And it shapes how we think about safety, design, and stewardship every day.

Where Evan focuses on how systems behave under force, I focus on how they feel under stress — emotionally, physically, intuitively. Together, that tension shapes everything we build.

So starting now, you’ll hear more from me here — about design, animals, care, creativity, and the quieter motivations behind invention.

Same work. Same standards.

Just a wider lens.

Welcome to 2021.

— Elysia

Elysia Blackhart

Elysia Blackhart is the creative voice and co-founder behind The Hartful Company, writing from inside the lived experience of multi-animal households and long-term rescue care. Her work focuses on emotional safety, behavioral stability, and how real-world chaos shapes better design.

She co-founded Ruby’s Ark with her partner in life, Evan — a private sanctuary dedicated to animals with medical needs, disabilities, behavioral challenges, and age-related care, where “temporary” was never enough.

Elysia’s writing explores invention not as engineering, but as stewardship: how calm is built, how trust is earned, and how systems succeed when life doesn’t cooperate.

https://www.thehartfulcompany.com
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The Shape of Safety at Home

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Building Calm Inside a Fractured Year